Award Winning UK based start-up RetireEasy launches the UK’s first comprehensive solution for retirement planning.

RetireEasy has launched the first and only comprehensive, online tool that gives those in or nearing retirement peace of mind by empowering them to plan for their financial future. LifePlan will enable comprehensive and accurate retirement planning which will allow users to see their financial prognosis, but also control it by altering the assets and income at their disposal, in response to external factors such as inflation and Base Rate.

The new web application places a large emphasis on SSL security and data confidentiality and is designed specifically for UK based retirees or those just about to enter the life stage.

The concept was conceived by RetireEasy which consists of highly experienced professionals from IFA, Finance, Marketing and IT backgrounds and produced in partnership with award winning digital agency, Cyber-Duck Ltd.

When registering, RetireEasy’s LifePlan prompts the retiree to enter information including their desired income in retirement, assets, investments, debts, loans and pensions, along with any other income and expenses. After this, the customer is presented with a secure dashboard and a number of ground-breaking charts empowering them to visualise their future retirement over a variety of timescales, without needing to deal with complex data and reports. The charts can also outline the impact of major financial events, such as downsizing a home. The retiree can change variables in their income and expenses and even adjust inflation and interest rates to see the affect this will have on their retirement income.

The dashboard also boasts intelligent notifications, warning retirees of any potential issues with their finances that might affect their financial retirement plans. Retirees are encouraged to update their LifePlan on a weekly basis to ensure the application continually communicates accurate visualisations.

Cyber-Duck utilised a UCD (User Centred Design) methodology including specialist stakeholder interviews, eye-tracking and focus groups to plan the UX (User Experience) of the application. RetireEasy also appointed Cyber-Duck to design the brand, tutorial videos and the art direction for the project. To deliver such complex and intricate functionality within nine months, Cyber-Duck’s in-house development team utilised an Agile project management framework (SCRUM) for the development.

CEO and Co-Founder of RetireEasy, Richard Collinson said: “After many months of planning and working on this project, it’s great to see the RetireEasy service ‘LifePlan’ come to fruition. We have looked to make the tool as intuitive and simple as possible. Following the launch at The Professional Pension Show in London this week, the feedback has been nothing but positive and we are excited about its future. ”

Production Director at Cyber-Duck, Matt Gibson echoed Richard’s feelings; “Cyber-Duck are thrilled with the launch of RetireEasy’s LifePlan and we believe the standard of work cements our place as the UK’s leading, independent digital agency specialising in delivering complex business applications that are highly engaging. We are excited about the future pipeline of RetireEasy products.”

About Cyber-Duck

Cyber-Duck Ltd is an innovative and pioneering digital agency and consultancy specialising in delivering award winning User-Centred Solutions. The company works with over 100 global businesses ranging from businesses and organisations such as the European Union, NordicBet, BAM, Jewson, Halcyon Gallery and Arsenal FC.

Utilising the latest web 2.0 and SaaS technologies, powerful eCommerce solutions, stylish branding and expert online marketing, Cyber-Duck provides comprehensive solutions that streamline business processes and drive conversions. Cyber-Duck’s five core services are Web & Mobile and SaaS Technology, UX Consultancy, Branding and Marketing.

About RetireEasy

RetireEasy is the only comprehensive, online tool that gives those in or nearing retirement peace of mind by empowering them to plan for their financial future.

Its online planning service, LifePlan, is a highly interactive, intuitive, flexible and easy-to-use web-based program, which is an entirely safe and secure resource. It is completely independent, does not promote products to users or accept advertising revenue.

RetireEasy aids multi-asset financial planning by optimising capital and income, factoring in debt liabilities such as a mortgage, along with a range of assets including property, one or more private retirement plans, investment portfolio and cash.

The business was formed in May 2010 and launched in September 2011 by Richard and Naomi Collinson, and Mark Soper.